Radio Advertising Industry Snapshot – December 2014

A snapshot of the Radio Industry – December, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of December, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

• Telecom topped the advertising on Radio followed by Food and Milk category in December 2014.

• Nestle Pakistan was the top advertiser in December 2014.

• Milk Pack Cream was the top advertised brand.