Simorgh Awards 2025

Over the past years, the Pakistan Advertisers Society has consistently recognized outstanding marketing initiatives by brands and agencies, honoring the dedication and creativity of teams whose innovative ideas and strategies continue to drive the industry forward. Three years ago, PAS introduced the Simorgh Award to acknowledge and celebrate young marketers and advertising professionals aged 30 and under who have set new benchmarks through their resilience, passion, and commitment to excellence, inspiring others within the industry.

The Pakistan Advertisers Society officially launched this year’s Simorgh Award in August 2025, receiving a total of 25 submissions from leading brands and agencies, including Unilever Pakistan, Bank Alfalah, FrieslandCampina Engro Pakistan Ltd, National Foods, Packages Convertors Limited, Ufone | PTCL Group, ZIL Limited, Foodpanda, Tapal, BBDO Pakistan, Keys Productions (Pvt.) Ltd, Brainchild Communications Pakistan, Natiy Global, Spectrum Communications (Pvt.) Ltd, and Adcom.

The Simorgh Award jury session was held on Thursday, September 18, 2025. The jury panel comprised distinguished industry leaders and seasoned professionals. Rifah Qadri from Easy Paisa, Nida Haider from IAL Saatchi & Saatchi, Humayun Sheikh from Life Foods, Adil Ahmed from Symmetry Group, and Aly Mustansir from AlyM Brand Consulting contributed significant insight, expertise, and perspective to the evaluation process.

Following a comprehensive review of all submissions and detailed deliberations, the jury selected two winners: Fatima Naeem Rathore, Assistant Brand Manager at ZIL Limited, and Mohsin Tariq, Creative Copywriter at Spectrum Communications Ltd. At a relatively young stage in their careers, both winners have already earned notable recognition for their contributions to their respective organizations. Through their sustained efforts, professionalism, and exemplary work ethic, they are well on their way to becoming future leaders of the industry.