HEARTIEST CONGRATULATIONS TO THE WINNING CAMPAIGNS OF PAS AWARDS 2014!
PAS Awards 2014 accolades all the participants, the nominated entries and finally the winning entries that stood out for their out-standing creative and effectiveness.
From among 197 entries that participated this year, PAS Awards 2014 went out to the winners in the 27 regular categories and 4 special categories. And not forgetting the two special awards – "Campaign of the Year" and "Best Original Local Campaign".
We extend our appreciation to all our sponsors and partners who supported us throughout to make PAS Awards 2014 a success.
PAS Awards 2014 winners:
S. No | Category | Brand/Campaign | Agency |
1 | Automotive & Transportation | Honda CD Dream Chalao Apni Dream |
Adcom Pvt Ltd |
2 | Banking & Financial Services | Bank Al Habib Apna Current Account Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai |
Bond Advertising (Pvt) Ltd |
3 | Beverage – Cold | Pepsi Pepsi Smash |
Walter Pakistan, Bramerz Pvt. Ltd. |
4 | Beverages – Hot | Chenak Dust Pyar Karan Waaran Ji Chaanh |
IAL Saatchi & Saatchi |
5 | Breakfast Food and Dairy | Olpers Olpers – New Design |
JWT Pakistan |
6 | Childrens’ Product and Services | NESTLE NIDO 1+ Pait Mehfooz, Sehat Bharpoor |
Ogilvy & Mather |
7 | Confectionery and Snacks | Cadbury Dairy Milk Naya Andaaz Wohi Mithaas/ Bara Bajay |
Ogilvy & Mather |
8 | Construction and Real Estate | Gulberg Islamabad Gulberg Greens, Islamabad |
Manhill Advertising and Marketing Pvt Ltd |
9 | Cosmetics, Personal Care and Hygiene | Vaseline Fenomeno |
JWT Pakistan |
10 | Public Service | Leisure Club Vote for Pakistan (Made of Pakistan) |
R-Vision |
11 | CSR | BBDO Work That Works For All |
BBDO Pakistan Pvt. Ltd |
12 | Culinary | National Ketchup National Ketchup Zaroori |
IAL Saatchi & Saatchi |
13 | Consumer Electronics | Orient Electronics Hide And Seek Campaign 2013 |
JWT Pakistan |
14 | Fabric Care | Brite Maximum Power Meri Wife Aur Brite |
Spectrum Communications Pvt. Ltd. |
15 | Hair Care | Sunsilk Sunsilk PFDC Fashion Edition |
JWT Pakistan |
16 | Hospitals and Healthcare | Shaukat Khanum Memorial Cancer Hospital Aur Main To Sirf Barra Hona Chahta Hoon |
Farigh Four |
17 | Hotels, Fastfood & Restaurants | Mcdonalds McDonald’s Breakfast |
Manhattan Communications (MLB), TNBT, MEC-GroupM Co., Kinetic |
18 | Household Care & Furnishing | Vim One Spoon Campaign |
Lowe & Rauf, GroupM/ESP/Mindshare, Genesis Group |
19 | Ice Cream and Desserts | Walls Carte D’or The Sweet Taste of Perfection |
Mindshare, GroupM ESP, Kinetic Worldwide |
20 | Media | DAWN Preserving Tradition – Spearheading Change |
Creative Unit |
21 | Others – Delivery Systems | TCS Sentiments Express Wish Like A Boss |
Green Man’s Ark Pvt. Ltd. |
22 | Petroleum & Lubricants | Shell Rimula Rimula |
JWT Pakistan |
23 | Political Advertising | Pakistan Tehreek-e-Insaf Elections 2013 |
Farigh Four |
24 | Soaps and Handwash | Lifebuoy Global Hand Washing Day |
Bulls Eye Communications |
25 | Telecommunication Hardware | Advance Telecom Warranty, Resale and Repair |
JWT Pakistan |
26 | Telecommunication Service Providers | Mobilink Brand Re-Launch |
The D’Hamidi Partnership |
27 | Textile, Fashion and Accessories | Lawrencepur AND The Lawrencepur Man |
Manhattan International (Pvt) Ltd / The Vision Factory |
Textile, Fashion and Accessories | Servis Sale Lagee |
Red Communication Arts | |
28 | Best in Digital | Telenor Pakistan Customer First Day / Customer Centricity Day |
Green Man’s Ark Pvt. Ltd./Adcom Pvt Limited |
29 | Passion for Pakistan | National Foods National ka Pakistan/Taste of Pakistan |
Shoot At Sight Productions |
30 | BTL Activation | National Recipe Masala Recipe Princess |
IAL Saatchi & Saatchi |
31 | Media Innovation | Nescafe Nescafe Basement Season 2 |
Maxus Lahore, Pakistan |
1 | Campaign of the Year | Shaukat Khanum Memorial Cancer Hospital Aur Main To Sirf Barra Hona Chahta Hoon |
Farigh Four |
2 | Best Original Local Campaign | Bank Al Habib Apna Current Account Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai |
Bond Advertising (Pvt) Ltd |
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