Print Media Industry Report 2013

Print Media Industry Report gives the overall picture of advertising on Newspapers and Magazines during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of ROP & Ordinary Ad Types and spend along with comparison with 2012. The report also focuses on share of Newspapers and Magazines, share of each genre and ad-types.
DATA SOURCE: MEDIA BANK PAKISTAN
BASE: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms