THROUGH THE YOUNG SPIKES DIGITAL COMPETITION, PAS WILL BE SENDING THE BRIGHTEST TEAM TO SPIKES ASIA FESTIVAL 2019

September 11, 2019: Pakistan Advertisers Society (PAS) in collaboration with Pakistan Advertising Association (PAA) and the Jang Media Group, official spikes representative in Pakistan, brought a globally recognized competition, Young Spikes Digital Competition to Pakistan. Jubilee Life Insurance sponsored the contest. This nationwide competition invited professionals aged 30 working in an agency or a freelance digital consultancy to participate or even a brand and agency could form a team. The winning team was promised a unique opportunity to represent Pakistan and compete regionally/globally against other national winners from other countries at the Spikes Asia Festival of Creativity in Singapore on the 25th of September, 2019 through an all-expenses-paid round trip. Team MullenLowe Rauf (Haleema Ahmed and Romaan Naeem) won the competition and will be heading to Singapore this month.

On the morning of 4th of September, 26 teams from different agencies and brands gathered to hear client brief at Unilever’s guest house. Jubilee Insurance Company set the brief. Zohaib Ayaz, Director Strategy, Prestige and Usman Qaiser, CMO, Jubilee Life, set the objectives of the challenge. After a live Q&A session along with a motivational message from past Young Spikes Competition participant, Muhammad Ali Khan, Manager Strategy and Creative, Spectrum, the competing teams set out to create an integrated social media campaign in 24 hours.

The presentations were received on the 5th of September and the jury convened on the 6th of September to judge each campaign. On the same day, 5 teams were shortlisted and were asked to present their integrated social media plans to the jury. Three teams were on-ground while two teams presented online. The jury consisted of industry experts; Fawaz Ahmed, Farhan Khan, Amna Khatib, Kiran Murad, and Emaad Ishaque Khan. Usman Qaiser and Zohaib Ayaz were also part of the jury.

The winning team had provided the most innovative solution using technological advancement and had also demonstrated the power of social media when answering Jubilees brief.

For more details visit our website https://pas.org.pk/ysc/ or contact:

About Pakistan Advertisers Society (PAS)
Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is roughly representative of 85% of the ad-spend of Pakistan. Chartered in 1996, PAS ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.

PAS seeks that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer. PAS currently has about 44 member companies operating in Pakistan and is highly supported by all the industry stakeholders. For more details, visit www.pas.org.pk and follow the Effie Pakistan on Twitter, Facebook and LinkedIn.