Media Miles Radio Industry Snapshot Jan 2011

Top 10 Categories

S. No.	Advertiser	% Mins	Ranking
			May 11	Apr 11
1	Telecom	16.5	1	1
2	Cell Phones	10.7	2	10
3	Infants & Kids	8.3	3	5
4	Financial Institutions	7.1	4	7
5	Cosmetics	4.9	5	–
6	Soaps	4.4	6	–
7	Shoes	4.3	7	–
8	Health	4.1	8	–
9	Biscuits	3.9	9	–
10	Hotel & Restaurants	3.9	10	–

Top 10 Advertisers

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Unilever Pakistan	11.7	1	1
2	Nokia	9.1	2	8
3	Nestle Pakistan	7.5	3	4
4	China Mobile	7.4	4	–
5	Ufone GSM	4.7	5	–
6	Servis Industries	4.3	6	–
7	United Bank Limited	4.1	7	6
8	English Biscuit Manufacturers	3.9	8	10
9	Engro Foods	3.1	9	2
10	McDonalds	2.6	10	–

Top 10 Brands

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Nestle Cerelac	7.5	1	2
2	Zong	7.2	2	–
3	Nokia X3	6.9	3	–
4	Ufone GSM	4.7	4	–
5	Servis Shoes	4.3	5	–
6	Peak Freans Super	3.9	6	9
7	Tarang Milk	3.1	7	5
8	Lux	2.8	8	–
9	McDonalds	2.6	9	–
10	Broke Bond Supreme	2.6	10	–

Time Band Share

S. No.	Time Band	Advt. Mins
1	Morning	22,930
2	House Show / Lifestyle	11,839
3	Afternoon Drive	11,324
4	Pre-Drive Time	7,904
5	Drive Time Evening	23,211
6	Late Evening	23,555
7	Night Time	10,516
8	Early Night	1,997
9	Late Night	1,060

City-Wise Share

S. No.	City	% Share
1	Karachi	47.84%
2	Lahore	30.55%
3	Islamabad	21.61%

Brand Clutter

S. No.	City	No. of Ads
1	Karachi	109
2	Lahore	111
3	Islamabad	90

Average No. of Ads/Day

S. No.	City	No. of Ads
1	Karachi	1,778
2	Lahore	1,191
3	Islamabad	842