Snapshot of the Radio Industry – September 2009

Snapshot

• Telecom Sector topped the advertising followed by Beverages and Banking in
  Sept ’08.
• Unilever was the top advertiser.
• Olper’s Milk was the top advertised brand.

Top 10 Categories

Top 10 Categories contributed 73% of the total Ad Volume in September

No.	Categories	% Share
1	Telecom	25
2	Beverages	12
3	Banking Services	6
4	Milk	6
5	Credit Cards	5
6	Edible Oil	5
7	Cell Phones	4
8	Soaps	4
9	Hotels and Restaurants	4
10	Foods	4

Figures are based on number of seconds

Top 10 Advertisers

4 of the top advertisers belong to the Telecom Sector

No.	Advertisers	% Share
1	Unilever Pakistan	11
2	Telenor	8
3	Engro Foods	5
4	Nokia	4
5	Warid	4
6	Royal Bank of Scotland	4
7	Sunsip	3
8	Mobilink	3
9	China Mobile	3
10	TCS	3

Top 10 Brands

No.	Brand
1	Olper’s Milk
2	Lifebuoy Soap
3	Nokia
4	RBS
5	Knorr
6	Djuice
7	Telenor
8	Zong
9	TCS Red Box
10	Zem

Courtesy: MediaMiles.