Radio Industry Report 2009-10

PAS Research Studies

This study was initiated by PAS in collaboration with Media Miles as its research partners. This document focuses on the various aspects of commercial airtime on Radio for the period July 2009-June 2010. The report includes various form of analysis on monthly trends, top categories and brands, the total share of voice and spend channel and city wise. It also gives information on average number of ads by days and day-parts . In addition, it will also gives information on brand clutter.


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