Dig-It 2.0 Presentations

News and Events, Resources

SESSION: Integrated Digital Brand Planning

“Brand Planning Roadmap for Digital Success”
by Salman Abedin, Consultant & Masters Programme, Media Sciences, SZABIST.

“Digital Storytelling: Leveraging the power of digital”
by Adnan Syed, CEO, The Green Man’s Ark (The GMA)

Digital Striptease – Cannes Exposed
by Michael Leander, Digital Marketing Speaker, Consultant and Trainer, Denmark

A Keynote Presentation: “Creating the right mix – Ideation in the digital age!”
by Richard McBeath, Regional Director, Digital, Proximity

SESSION: Maximizing you Social Digital Assets

“Next Revolution of Social Media”
by M. Tolga Akçura, PhD, Founding Partner, eBrandvalue, Turkey

“Likes, tweets, posts, comments…Managing your online communities to engage and retain customers”
by Harald Reedtz, Founder and CEO, House of Relations, Denmark

SESSION: Marketing Analytics
“How Brands can use audience data to increase ROI”
by Brendon Ogilvy, Regional MD, Effective Measure

SESSION: Reaching millions: Urdu internet and its impact on the marketing community

“Urdu Internet: Leveraging Technologies” by Fazal Ashfaq
by Fazal Ashfaq, CEO, BSolutions

“Computing support for Pakistani Languages, Challenges & Practices”
by Sarmad Hussain, Professor and Head, Center for Language Engineering, University of Engineering and Technology, Pakistan

“A dream of a digitally active Pakistan”
by Badar Khushnood, Country Manager, Google

SESSION: Rewriting the rules – Creative Brand Strategy for Mobile

“Mobile and its Impact on Human Behaviour”
Abdul Karim, Brand Experience Director, Mobily, Saudi Arabia

“Monetization of digital services and Telecom’s skin in the game”
by Ehtisham Rao, Director Marketing, Mobilink, Pakistan

“Staying ahead of the competition -Creating buzz with successful mobile strategy”
by Qazi Fakhir, CEO, Converge Technologies, Pakistan

SESSION: e-Retail Start-ups – Implications on Brand Marketing

“The Purple Cow”
by Shahrukh Chaudhry, CEO, Deal Today

“Measuring ROI on Online Marketing Spend”
by Muneeb Maayr, Co-Founder, Daraz.pk

Dig-It 2.0 Workshops

“5 ways to get more from your digital presence; on site, in social networks and on the mobile”
by Michael Leander Speaker & Trainer Denmark

“Digital Media – Campaign Attribution Model”
by Umair Mohsin Global Director MI Digital

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