Tahir Yousuf Appointed Managing Director GREY Pakistan

Yousuf joins from Soho Square Pakistan, where he led the Coca-Cola, FoodPanda, and Peugeot accounts. He also has experience working at Ogilvy Pakistan, where he managed clients including Mondelez Pakistan and Unilever.

His responsibilities at GREY include delivering effective and innovative solutions to clients along with collaborating with GREY’s other studios, utilizing the best talents and resources available to drive their borderless philosophy, regardless of geography.

The global COO, president international, Europe, Africa, Middle East, APAC & LATAM, GREY Group, Nirvik Singh, expressed his conviction in Tahir’s ability. “I am confident Tahir will continue the momentum of our upward trajectory. His credentials as a problem solver and people connector will enable the successful implementation of our ongoing agenda while delivering effective business solutions to our clients, powered by our famously effective creativity” he said.

Mr. Yousuf is veteran in the marketing field, with over 24 years of rich experience in this industry. He has worked with various organizations including Habib Oil Mills, Manhattan Leo Burnett and Manhattan International. He spent six years at JWT Pakistan as an account director, handling accounts for Nokia, Shell, Shan Foods and GSK. His promotion to group account director, widened his repertoire to flagship brands such as Habib Bank Limited, Tapal Tea and English Biscuit Manufacturers. His progression to Director Client Services meant taking control of the entire Karachi portfolio of his company, where he managed business and communication strategy. Before joining Soho Square and Ogilvy Pakistan in 2019, he was business director at Manhattan Communications.

Tahir looks forward to his time at GREY, saying that “GREY is a well-known global network and a respected name in the market, and I am excited and honored by the opportunity to work with this talented team. I look forward to taking GREY Pakistan to even greater heights.”