How Socially Aware is Social Marketing in Pakistan?
Just google Social Marketing and four simple steps pop up. They are: Define your audience. When developing a social marketing campaign or plan, it can be tempting to target a large section of the population as your market. Understand their barriers Speak to their values Tap into influencers Easy right? That was what everyone assumed […]
Marketing in Tough Economic Times
There are two kinds of marketing people in Pakistan. The fake marketers who will blame the outside world; political and economic environment for the brand and business slowdown; and the real marketers who love any brand and business challenge and will create marketing plans and ideas to make their brand swim past any storm. Marketing […]
CAMPAIGNS FROM HELL
Background: The entrance to hell has been on a steady decline for the last quarter and the BHT is not looking great. Worried by these trends, Lucifer assembles the best and brightest in advertising to reverse the trend and once again put HellTM on the map. Meeting room 666-B Beelzebub: So, gentleman is everyone accounted […]