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Home Posts tagged : Pakistan

PAS announces development of an OOH Audience Measurement & Ratings Currency

The Pakistan Advertiser s’ Society has exclusively endorsed MOVE – “Measuring OOH Visibility & Exposure” – a Pakistan based media marketing and Research Company to develop and launch an OOH Audience and Ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. The entire project will be overseen by the Outdoor Audience Measurement Technical Committee (OAMTC) an […]


How Socially Aware is Social Marketing in Pakistan?

Just google Social Marketing and four simple steps pop up. They are: Define your audience. When developing a social marketing campaign or plan, it can be tempting to target a large section of the population as your market. Understand their barriers Speak to their values Tap into influencers Easy right? That was what everyone assumed […]


Spikes Asia Comes To Pakistan

Pakistan Advertisers Society (PAS) will be organizing Spikes Asia for the first time in Pakistan. There are a few competitions that PAS is contemplating to arrange, which will either be single or multiple contests (watch this space for more news). While the Canne’s Young Marketers Competition was aimed at companies, Spikes Asia’s competition will be […]


Digital Marketing

Your ‘working media’ may be reducing when you spend on digital; here’s why Digital has its own set of advantages with near real-time reporting, live reactions, addressing user grievances and boosting sales during flash sale events, just to name a few. It is estimated that India will be spending Rs 13,000 crore in 2018 on […]


BBDO win 5 Cannes Lions for Pakistan

Cannes, France: At the world’s most prestigious creativity and advertising awards festival last week – Cannes Lions International Festival of Creativity – BBDO Pakistan continued their stellar run by winning five Lions. The metals – two Silver Lions and three Bronze Lions – were won across four different disciplines: Design, Craft, PR, and Media. These […]


Pas : Pakistan Advertisers Society