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Home Posts tagged : Nielsen Global Trust in Advertising Report

Recommendations from friends remain most credible form of advertising among consumers

RECOMMENDATIONS FROM FRIENDS REMAIN MOST CREDIBLE FORM OF ADVERTISING AMONG CONSUMERS; BRANDED WEBSITES ARE THE SECOND-HIGHEST-RATED FORM! The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family, according to the Nielsen Global Trust […]

Pakistan Advertisers Society