What Happens When Trust Decreases over Digital Media?
Every relationship is built on trust. You won’t listen to somebody if you don’t think they’re credible, you won’t buy a product if you don’t believe in it and you will never read from a source you firmly think is fake. In the evolving digital landscape, content is strewn all over the internet. This makes […]
CAMPAIGNS FROM HELL
Background: The entrance to hell has been on a steady decline for the last quarter and the BHT is not looking great. Worried by these trends, Lucifer assembles the best and brightest in advertising to reverse the trend and once again put HellTM on the map. Meeting room 666-B Beelzebub: So, gentleman is everyone accounted […]