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Home Posts tagged : credibility

Digital Marketing

Your ‘working media’ may be reducing when you spend on digital; here’s why Digital has its own set of advantages with near real-time reporting, live reactions, addressing user grievances and boosting sales during flash sale events, just to name a few. It is estimated that India will be spending Rs 13,000 crore in 2018 on […]

What Happens When Trust Decreases over Digital Media?

Every relationship is built on trust. You won’t listen to somebody if you don’t think they’re credible, you won’t buy a product if you don’t believe in it and you will never read from a source you firmly think is fake. In the evolving digital landscape, content is strewn all over the internet. This makes […]

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