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A Recap On Ramadan Ads That Caught Our Eye

The holy month of Ramadan was bestowed upon us like it is each year and ended with the celebratory occasion of Eid. While Ramadan is the month of blessings, it is also the month of massive consumerism, which sees an increase in the purchase of ordinary goods as well as spending on seasonal brands. It […]


The Dumb Question

I’ve previously written about how important it is to adapt and evolve. To be honest, I thought most advertisers had adapted to the new and improved (not-as-dumb-as-I-may-look) consumer. I believed the era of “my brand’s consumer won’t be able to understand this” was over. Back in the day when someone said that you would even […]


BBDO win 5 Cannes Lions for Pakistan

Cannes, France: At the world’s most prestigious creativity and advertising awards festival last week – Cannes Lions International Festival of Creativity – BBDO Pakistan continued their stellar run by winning five Lions. The metals – two Silver Lions and three Bronze Lions – were won across four different disciplines: Design, Craft, PR, and Media. These […]


Burger King in Brazil Hits the Ground With the Message of Inclusivity Featuring a Blind Customer and SAP Feature.

Burger King has been championing diversity through different initiatives and slogans like “ We welcome everyone”, but they are not always on top of it. This time they have come up with a new ad featuring a visually impaired customer, Eduardo, describing the texture and taste of the burger by touching it. Usually, food commercials […]


Career Suicide Hotline

Operator: Career Suicide Hotline. How may I assist you today? Creative Director: Hi, I’m about to present a concept to the client tomorrow. It’s really catchy. Operator: That’s amazing. Creative Director: I’m just a little worried because it might be perceived as a copy. I actually thought of it while looking for reference ads on […]


Pakistan Advertisers Society