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Home Posts tagged : campaigns

How Socially Aware is Social Marketing in Pakistan?

Just google Social Marketing and four simple steps pop up. They are: Define your audience. When developing a social marketing campaign or plan, it can be tempting to target a large section of the population as your market. Understand their barriers Speak to their values Tap into influencers Easy right? That was what everyone assumed […]

CAMPAIGNS FROM HELL

Background: The entrance to hell has been on a steady decline for the last quarter and the BHT is not looking great. Worried by these trends, Lucifer assembles the best and brightest in advertising to reverse the trend and once again put HellTM on the map. Meeting room 666-B Beelzebub: So, gentleman is everyone accounted […]

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