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Home Posts tagged : brands

My Data Is Bigger Than Yours

Furious over how some marketers just don’t get it, I was trying to reason with this client on why we had to do something about the social obesity of their digital assets. They just couldn’t get over the fact that I called their Facebook page “FAT”. “But our engagement rate is through the roof” he […]

A Recap On Ramadan Ads That Caught Our Eye

The holy month of Ramadan was bestowed upon us like it is each year and ended with the celebratory occasion of Eid. While Ramadan is the month of blessings, it is also the month of massive consumerism, which sees an increase in the purchase of ordinary goods as well as spending on seasonal brands. It […]

Cannes Lions 2019 : Ugly is Trending

Believe it or not, it took me a while to make the cover photo of this article look like my own version of ugly. We almost never really think: ‘how do I make this look uglier?’ Its a strange thought but its gripping the world of advertising especially with Gen Z trends and platforms like […]

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