How Socially Aware is Social Marketing in Pakistan?
Just google Social Marketing and four simple steps pop up. They are: Define your audience. When developing a social marketing campaign or plan, it can be tempting to target a large section of the population as your market. Understand their barriers Speak to their values Tap into influencers Easy right? That was what everyone assumed […]
My Data Is Bigger Than Yours
Furious over how some marketers just don’t get it, I was trying to reason with this client on why we had to do something about the social obesity of their digital assets. They just couldn’t get over the fact that I called their Facebook page “FAT”. “But our engagement rate is through the roof” he […]