Media Miles Radio Industry Snapshot Mar 2011

Top 10 Categories

S. No.	Advertiser	% Mins	Ranking
			May 11	Apr 11
1	Telecom	20.2	1	1
2	Ice Cream	11.9	2	5
3	Biscuits	10.4	3	3
4	Milk	8.6	4	7
5	Financial Institutions	8.1	5	6
6	Beverages	7.9	6	2
7	Hotel & Restaurants	4.1	7	–
8	Tissue Paper	2.7	8	–
9	Food	2.7	9	–
10	Services	2.7	10	–

Top 10 Advertisers

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Continental Biscuits	9.6	1	7
2	Unilever Pakistan	9.3	2	3
3	Ufone GSM	8.8	3	4
4	Nestle Pakistan	7.5	4	–
5	China Mobile	6.4	5	5
6	United Bank Limited	5.2	6	–
7	Coca-Cola	5.0	7	9
8	Mobilink	4.6	8	2
9	Engro Foods	3.6	9	6
10	Packages Limited	2.7	10	–

Top 10 Brands

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	LU Bakeri	9.6	1	5
2	Ufone GSM	8.8	2	3
3	Nestle Milk Pak	7.2	3	–
4	Zong	6.4	4	7
5	UBL Omni	5.2	5	–
6	Wall’s Two in One	4.4	6	–
7	Coca-Cola	4.0	7	9
8	Wall’s Cornetto	3.7	8	–
9	Jazz	3.3	9	2
10	Rose Petal	2.7	10	–

Time Band Share

S. No.	Time Band	Advt. Mins
1	Morning	31,047
2	House Show / Lifestyle	18,078
3	Afternoon Drive	10,984
4	Pre-Drive Time	11,901
5	Drive Time Evening	25,173
6	Late Evening	27,908
7	Night Time	19,948
8	Early Night	2,349
9	Late Night	1,928

City-Wise Share

S. No.	City	% Share
1	Karachi	47.72%
2	Lahore	27.95%
3	Islamabad	24.33%

Brand Clutter

S. No.	City	No. of Ads
1	Karachi	126
2	Lahore	128
3	Islamabad	107

Average No. of Ads/Day

S. No.	City	No. of Ads
1	Karachi	2,309
2	Lahore	1,467
3	Islamabad	1,201