MADsemble Glimpses 2024

A two-day immersive summit and exhibit organized by the Pakistan Advertiser Society (PAS) took place at the cutting-edge NASTP venue, brought together over 200 marketing leaders, Clevel executives, and industry directors for a dynamic experience. The event featured expert panels where renowned speakers shared insights on emerging marketing trends and challenges in Pakistan. Attendees explored innovative exhibits showcasing the latest tools and technologies drastically changing the marketing landscape. The summit also included valuable networking opportunities, allowing participants to exchange ideas and collaborate. Interactive workshops further contributed to skills and knowledge, making Madsemble a significant event for driving collaboration and innovation in Pakistan’s marketing industry.

Insights from around the world

Leading marketers and industry experts, both from Pakistan and around the globe, have come together to break cultural barriers and revolutionize the marketing industry. This collaborative effort aims to foster innovation and drive transformative change in marketing practices worldwide.

    
    
    
    

Leading marketers and industry experts from around the globe have come together to break cultural barriers and revolutionize the marketing industry. This collaborative effort aims to foster innovation and drive transformative change in marketing practices worldwide. At Madsemble 24, this vision came to life through an exceptional lineup of speakers who shared their valuable insights and expertise. Marketing experts David Wheldon and Mark Ritson emphasized the importance of leadership in achieving success, while Asif Aziz opened with a session on data-driven marketing excellence. Dolly Saidy delved into the journey of personal growth, and Hasan Sandila discussed the evolving influence of OTT platforms on media. Nicholas Kemp explored the future of creativity and design, while Mark Adams shared powerful lessons from fanatical fans that consumer brands can leverage for growth. Additionally, session chairs contributed to thought-provoking discussions. Sheikh Adil Hussain engaged us in understanding Gen Z and highlighted ways to connect with this dynamic generation. Saad Tawwab provided strategies for driving effectiveness in marketing, and both Nadeem Zaman and Shahzain Munir shared their expertise on building iconic brands. We are incredibly grateful to all the speakers and participants for making Madsemble 24 a success, sparking fresh perspectives and deepening our understanding of the future of marketing.