CandyLand, Bisconni & SnackCity Finalize Media Agency

Ismail Industries Limited Pakistan has finalized its traditional media agency after a thorough review process for all three of its divisions: CandyLand, Bisconni & SnackCity.

IIL has allotted PHD Pakistan to lead on media strategy, planning and buying for the entire group.

The COO of PHD announced,

“A very sweet start to the year for all of us at PHD. Candyland, Bisconni and Snack City are an excellent addition to our portfolio and we are delighted to be their media agency and also their partners in the journey forward.”

PHD Pakistan is a media and digital agency, and a part of the Omnicom Media Group, under the global Omnicom Network.

The incumbent agency on the account was MEC Pakistan (GroupM).