A Snapshot of the Radio Industry – November 2010

Top 10 Categories

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Telecom	19.7	1	2
2	Beverages	8.3	2	10
3	Financial Institution	7.8	3	3
4	Appliances	7.5	4	8
5	Tea	6.8	5	–
6	Cosmetics	5.7	6	–
7	Shoes	4.4	7	6
8	Shaving	4.0	8	–
9	Cell phone	3.8	9	–
10	Edible Oil	3.7	10	–

Top 10 Advertisers

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Unilever Pakistan	12.7	1	1
2	United Bank Limited	7.7	2	–
3	Nestle Pakistan	6.3	3	10
4	Dawlance	5.3	4	–
5	Telenor	5.2	5	4
6	China Mobile	4.9	6	5
7	Ufone GSM	4.1	7	–
8	Gillette	4.0	8	–
9	Nokia	3.8	9	–
10	Servis Industries	2.9	10	6

Top 10 Brands

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	UBL Omni	6.4	1	–
2	Lipton Tea Bags	6.0	2	–
3	Nestle’s Pure Life	5.3	3	–
4	Zong	4.9	4	4
5	Ufone GSM	4.1	5	–
6	Gillette Blue 3	3.9	6	–
7	Nokia C3	3.8	7	–
8	Surf Excel	3.3	8	2
9	H-Zone Washing Machine	2.4	9	–
10	Dalda Cooking Oil	2.3	10	–

Time Band Share

S. No.	Time Band	Advt. Mins
1	Morning	30,065
2	House Show / Lifestyle	15,832
3	Afternoon Drive	13,013
4	Pre-Drive Time	7,532
5	Drive Time Evening	27,894
6	Late Evening	24,088
7	Night Time	12,844
8	Early Night	1,922
9	Late Night	856

City-Wise Share

S. No.	City	% Share
1	Karachi	44.15%
2	Lahore	32.51%
3	Islamabad	22.34%

Brand Clutter

S. No.	City	No. of Ads
1	Karachi	113
2	Lahore	130
3	Islamabad	104

Average No. of Ads/Day

S. No.	City	No. of Ads
1	Karachi	1,959
2	Lahore	1,479
3	Islamabad	1,030

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