Peek Freans Sooper Launched Worldcup Campaign

Peek Freans Sooper, is conducting an ICC Cricket Worldcup Campaign called Sooper Hai Cricket. Cricket is an extremely important game for us Pakistanis. It has the power to connect the entire nation together. As the cricket fever rises, Sooper initiates an activity to connect with and engage the brand’s young consumers by becoming part of their daily lives through celebrating the important occasions such as match victories. The activity includes a contest whereby consumers can message different codes on Sooper packs to 8398 for an interactive session of question/answers related to cricket. The most active participants would qualify for a lucky draw. The big ticket item is cash equivalent of airfares to Australia for 10 winners! A video is attached for further clarification.

Needless to say, the biggest match for Pakistanis is the #PAKvsIND match on Sunday, February 15, 2015 whereby everyone is ignited by the passion of cricket. It is this love for cricket that makes it Sooper Hai Cricket. We would like you to join us in spreading this fervor for this sport on twitter using the hashtag #SooperHaiCricket and spread the word about the promotion using the attached poster.

We strongly believe that socially committed influencers like you can help us in influencing people and uniting the nation together under the platform of cricket by supporting the Sooper cricket campaign.  Let’s vow to stand together and support team green for the #PAKvsIND match because #SooperHaiCricket.