━━━━ Snapshot
Over the next 3-5 years, Marketing will change because of AI. AI will allow the marketers to improve the success rate by making faster decisions, evaluating more options and having faster turnarounds.
In this workshop, one of the leading AI marketers, Abbas Arslan, will equip marketing professionals with AI tools and techniques to enhance brand management through stronger briefs, winning ideas, detailed user journeys, and accelerated creativity.
━━━━ Target Audience:
Entry & Mid-Level Marketing Professionals
Abbas Arslan
Abbas Arslan is a Global Marketing leader with 20+ years of experience leading marketing teams in the USA, Middle East, and Pakistan. He is among one of the most awarded marketers, having led globally recognized brand assets like Coke Studio. He leveraged his brand management expertise to lead AI transformation for The Coca-Cola Company in his global role. His efforts earned him recognition as a leading voice for AI implementation across the marketing industry. He established global protocols for AI implementation and trained 300+ marketers. Today, Abbas leads two globally operating AI startups, continuing to innovate at the intersection of brand management and artificial intelligence.
━━━━ Learning Outcome
- Write Strong Briefs: Learn how AI can sharpen audience definitions and insights, creating more precise and impactful briefs.
- Create Winning Ideas: Use AI to develop and assess multiple ideas, ensuring a competitive edge in brand and agency team collaborations.
- Map User Journeys: Develop detailed brand plans with AI to change brand perception and convert users.
- Accelerate Creativity: Utilize AI tools and prompting structures for faster development of key visuals and short videos.
Download the Outline
29th July 2024 | Karachi
09:00 AM - 05:00 PM PKT