Public Attitude Towards Advertising

Research Objectives

To examine general populations perception and attitude towards advertising.

Scope of Study

Who?

• 16 – 45 years old males & females
• SEC A – D

When?

• Fieldwork Start:  2nd November, 2009
• Fieldwork End:   9th November, 2009

Where?

• Karachi
• Lahore
• Rawalpindi/Islamabad
• Peshawar
• Quetta

What?

• 464 F2F, D2D interviews
• 25 minutes pen/paper based interview