Media Miles Radio Industry Snapshot Dec 2010

Top 10 Categories

S. No.	Advertiser	% Mins	Ranking
			May 11	Apr 11
1	Telecom	17.3	1	1
2	Milk	10.6	2	–
3	Tea	8.2	3	5
4	Petroleum	7.2	4	–
5	Infants & Kids	6	5	–
6	Government	5	6	–
7	Financial Institutions	4.9	7	3
8	NGO	3.3	8	–
9	Broadband	3.3	9	–
10	Cell phones	3.1	10	9

Top 10 Advertisers

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Unilever Pakistan	11.9	1	1
2	Engro Foods	8.7	2	–
3	Mobilink	7.5	3	–
4	Nestle Pakistan	6.5	4	3
5	Telenor	6	5	5
6	United Bank Limited	5	6	2
7	KESC	4	7	–
8	Nokia	3.1	8	9
9	Total Parco Pakistan Limited	3.1	9	–
10	English Biscuit Manufacturers	2.6	10	–

Top 10 Brands

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Lipton Tea Bags	7.2	1	2
2	Nestle Cerelac	6.1	2	–
3	Jazz	5.6	3	–
4	Olper’s Milk	5	4	–
5	Tarang Milk	4	5	–
6	KESC	4	6	–
7	Easy Paisa	3.2	7	–
8	Total 4TMCO	3.1	8	–
9	Peak Freans Super	2.6	9	–
10	Shell Lubricants	2.5	10	–

Time Band Share

S. No.	Time Band	Advt. Mins
1	Morning	27,178
2	House Show / Lifestyle	13,237
3	Afternoon Drive	8,715
4	Pre-Drive Time	6,981
5	Drive Time Evening	23,005
6	Late Evening	24,016
7	Night Time	12,222
8	Early Night	1,180
9	Late Night	767

City-Wise Share

S. No.	City	% Share
1	Karachi	49.68%
2	Lahore	29.43%
3	Islamabad	20.89%

Brand Clutter

S. No.	City	No. of Ads
1	Karachi	107
2	Lahore	121
3	Islamabad	97

Average No. of Ads/Day

S. No.	City	No. of Ads
1	Karachi	1,907
2	Lahore	1,198
3	Islamabad	805