Young Marketers Competition 2025

The Marketers Competition is the ultimate battleground for the Pakistan’s brightest young client marketers. Over the course of an exciting 24-hour challenge, teams of two race against the clock to craft a sharp, compelling, and high-impact campaign. It’s a true test of creativity, teamwork, and the ability to thrive under pressure.

Teams from across Pakistan will battle it out for the prestigious title, and the winning team will earn the incredible opportunity to represent Pakistan at the 2025 Global Competition at the Cannes Lions International Festival of Creativity. Travel and accommodation (on a sharing basis) will be fully covered, giving you the chance to showcase your talents on the world’s most renowned stage for creativity!

Eligibility:

To be eligible for the Young Lions Marketers Competition (YLMC), nominees must meet
the following criteria:

Must be a Pakistani citizen.
The team must be made up of two professionals aged 30 years or under (born on/after 30^th June 1995), working in-house
for a single brand in advertising or communications (e.g. Intel, Coca-Cola, etc.).
Available to travel to France between 10^st – 25^th of June 2025.
Strong English skills, both spoken and written, are a must.

Note: Creatives working for advertising agencies and freelancers cannot compete in the Marketers Competition.

Competition Schedule

Registration starting on:	15^thJanuary
Closing date for registrations:	31^stJanuary
Competition briefing:	18^th February
Submission deadline:	19^th February
Jury and presentation:	25^th February

How to Enter?

Complete the registration form.
Each team must review and accept the 2025 Young Lions Marketers Competition
Rules.
Pay a registration fee of Rs. 95,000 + Tax (non-refundable) per team.
Last date to enter the competition: 3rd February 2025.

Prize:

Round-trip airfare for winning team to Cannes, France.
5 nights’ accommodation on shared basis in Cannes, France.
Registration fee for 2025 Global Young Lions Competition to represent Pakistan.

Important Terms and Conditions:

The idea used by the team will be the intellectual property of the competition
organizer and sponsor.
In all aspects the competition organizers’ decision will be final and binding.
In case of any external help taken or any fraudulent activity, the competition
organizer reserves the right to disqualify the team’s entry.
Judges’ decisions are final and binding.
To ensure a vibrant and competitive experience for participants, the competition
will only proceed in a category if 25 or more teams have registered for that specific
category.
The competition organizer reserves the right to disqualify violators or
modify/terminate the competition.
Winners are solely responsible for applying for and securing any necessary travel visas and other required documentation, as well as ensuring compliance with all
relevant customs and immigration regulations.
For visa processing, PAS will ONLY cover the visa fee. Any additional expenses, including travel and/or accommodation related to obtaining the visa, will be the
responsibility of the participants or their respective companies.
Winners must provide or have with them a valid credit card to cover any incidental expenses.
Winners are responsible for any costs or expenses not explicitly included as part of the prize.
The competition organizer will not provide any travel or daily allowances.
By participating, entrants agree to comply with the official competition rules and agree to hold the competition organizer harmless from any liability.

Disclaimer:

This summary is provided for informational purposes only and does not substitute for the official rules. We strongly recommend that entrants download and review the full terms and conditions below for a more thorough understanding.