Charity/NGO will inform you about their digital challenge. Thereafter, you have just 24 hours to develop a clever insight and demonstrate how your digital solution combines a maximum of three social media channels in novel and interesting ways to advance the brand
The three components of the Digital Competition campaign are as follows:
- Creative insight: How can creativity be used in partnership with social media platforms and digital technology to effectively solve the issue?
- What is your solution? – Which tools, technologies, and platforms have you selected, and why?
- How will it work? – How does your digital solution answer the brief and solve the problem faced by the client?