Inviting all digital creative: It’s time to create a digital-led campaign in 24 hours that makes use of both the platform and the technology behind it. Demonstrate your abilities to the entire creative communications industry.

Teams from all over Pakistan will compete for the title and the winning team will be sent, travel and accommodation (Sharing basis) paid, to represent Pakistan in 2024 global competition at the Cannes Lions International Festival of Creativity.

Charity/NGO will inform you about their digital challenge. Thereafter, you have just 24 hours to develop a clever insight and demonstrate how your digital solution combines a maximum of three social media channels in novel and interesting ways to advance the brand

The three components of the Digital Competition campaign are as follows:

  • Creative insight: How can creativity be used in partnership with social media platforms and digital technology to effectively solve the issue?
  • What is your solution? – Which tools, technologies, and platforms have you selected, and why?
  • How will it work? – How does your digital solution answer the brief and solve the problem faced by the client?

Who is it for?

  • The team must consist of two young professionals, age 30 or under (prior 21st June 1994):
  • Social media managers/Creative technologists/UX designers/Digital producers/Digital designers/freelancers
  • Have a good understanding of spoken and written English.
  • Hold a valid passport at least 1 year from expiry without any restrictions on travel.

Competition Schedule

  • Closing date for registrations:
6th February
  • Competition briefing:
13th February
  • Submission deadline:
14th February
  • Jury and presentation:
16th February

How to Enter?

  • Each team must read the 2024 Young lions Marketers Competition Rules and accept them.
  • Fill out the registration form.
  • Pay Rs. 95,000 + Tax (non-refundable)

Pakistan Advertisers Society