April 10, 2019: A non-profit organization IHDF
set the challenge. After a briefing from the organisation, particpants had 24 hours to craft a concise, direct, inspiring and effective Creative Brief – the kind that could clearly act as a creative springboard for an agency to develop a campaign.
April 11, 2019: At the end of the 24-hour time, each team was expected to submit a maximum two-page creative brief and a power point presentation. Briefs were judged by a selection of industry experts representing clients and agencies.