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Young Marketers Competition (YMC)

The Young Marketers Competition is for daring brand disruptors who want to unlock the power of creativity for themselves and their brands.

This contest renders an opportunity to go head-to-head against fellow brand marketers and produce the perfect brief in only 24 hours.

Winning at Young Marketers Competition is truly a life-changing moment. It is not only the first step into an award-winning career, but also provide a great learning prospect to raise one’s profile among industry leaders.

YMC Eligibility

YMC entrants must be Pakistani citizens who at the time of entry:

  • not older than 30 years of age prior to June 21, 2019
  • have a good understanding of spoken and written English
  • hold a valid passport at least 6 months from expiry without any restrictions on travel
  • available to attend the 2019 Cannes International Festival of Creativity in Cannes, France on June 17, 2019 – June 21, 2019

YMC Details

April 10, 2019: A non-profit organization IHDF has set the challenge. After a briefing from the organisation, particpants had 24 hours to craft a concise, direct, inspiring and effective Creative Brief – the kind that could clearly act as a creative springboard for an agency to develop a campaign.

April 11, 2019: At the end of the 24-hour time, each team was expected to submit a maximum two-page creative brief and a power point presentation. Briefs were judged by a selection of industry experts representing clients and agencies.

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Farah Sayeed

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Mahrukh Shaikh

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Sobia Khalid

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Taimur Ahmed Suri

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Haroon Rashid

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Syed Yawar Iqbal

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Faisal Durrani

YMC Jury

Jury for YMC was comprised of seasoned professionals across corporate and creative realms.

YMC Prize

Besides getting the title Pakistan first’s YMC winner, the team would represent the country at Cannes Lions International Festival of Creativity in June 2019.

YMC Winners 2019

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    Lynette Charlotte Rodrigues

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    Syeda Wajiha Arshad

YMC WINNING BRIEFS

Brand Geeks (Winner)

Brand Duo (Runner-up)

Pas : Pakistan Advertisers Society