Pakistan was also represented in the Young Lions Marketers Competition by Rafay Yasir and Wania Furqan of English Biscuit Manufacturers (EBM), who competed among the world’s brightest young marketing professionals, further demonstrating the country’s growing creative and strategic capabilities.

Both teams earned the honour of representing Pakistan after winning the Pakistan Young Lions Competition 2026, organized by the Pakistan Advertisers Society (PAS) in association with Pakistan State Oil (PSO) and Jang Media Group, the official representative of the Cannes Lions International Festival of Creativity in Pakistan.

PAS congratulates both teams on their outstanding achievements and extends its heartfelt appreciation to Pakistan State Oil (PSO) for its continued commitment to nurturing Pakistan’s young creative talent. PAS also acknowledges the invaluable partnership of Jang Media Group in providing Pakistani professionals with the opportunity to compete on one of the world’s most prestigious creative platforms.

This remarkable achievement is a proud moment for Pakistan and reflects the creativity, innovation, and global potential of the country’s next generation of marketers and digital professionals.