PAS is organizing the fifth edition of Pakistan Young Lions Competition, presented by PSO in collaboration with Jang Media Group, the official representative of Cannes Lions on 12^th February 2026. The Pakistan Young Lions Competition aims to discover and recognize young talent in marketing and advertising, fostering creativity, innovation, and industry skill. The competition is open to individuals aged 30 and under, who can participate in teams of two, submitting their creative work of judging. The winners go on to represent Pakistan at the prestigious Cannes Lions International Festival of Creativity.

The competition is held over two days, offering an opportunity for young marketers and advertisers to showcase their creativity and innovative thinking. Teams of marketers from all over Pakistan competes against their peers in Young Marketers Competition, coming up with a holistic solution to solve the challenge set by PSO. Teams take the stage for Young Digital Competition and present creative ideas to solve the challenge set by our competition partner (PSO) for the PYLC competition. For the challenge, both the teams are given 24 hours to form a solution for the brief given.