In the webinar, we will first be discussing why the Client-Agency relationship is critical for the success of both parties; thus, why it is important to regularly evaluate the state of the relationship to ensure that it is working well; what are the processes and practices which enable us to conduct this evaluation; finally, the advantages and benefits of the ‘PAS Relationship-Tracker powered by Aprais’ in assisting them to do this regularly.
- More than ‘learning’, it is ‘understanding’ that both the Client and the Agency have roles to play to make this happen: it is not the responsibility of only one of them;
- ‘Win-win’ works best: A business relationship where both agency and client ‘win’ financially and emotionally, achieves the best results: it is then truly a ‘partnership’;
- Realising, acknowledging, and addressing the strengths and weaknesses of the relationship are the crucial first steps in building a mutually profitable partnership. Getting them wrong or ignoring them will cause the relationship to suffer and with it, the work and the eventually the brand;
- The PAS Relationship-Tracker is a simple, quick and inexpensive method of achieving these objectives.
Who should attend
- All and anyone from marketing companies who work closely with communication agencies, and vice-versa.
- Importantly, those who seek a way to make the relationship better and more effective.
Date: 12th August, 2021
Time: 04:00 – 05:00 PM PKT
Last date for registration:
10th August, 2021
PAS Members: Free of cost
Non-Members: Rs: 2,500 + Tax
About The Speaker
Sunil Gupta is a man of many parts.
He has spent over 40 years in the marketing communication sector, first with India’s largest agency JWT, and then, for the past 18 years, as a consultant on marketing communication, working across South Asia, MENA and East Africa. He is also a guest lecturer in reputed Management Institutes. He has represented Aprais in these geographies since 2007.
He is also very familiar with Pakistan, since he has been working with many Companies on conducting Aprais sessions and facilitations. He has also conducted many Workshops for PAS and other organisations on subjects such as Client-Agency relationships, OOH media, Agency remuneration and Creative Excellence. He has also been on the PAS jury for the Advertising Awards and the Effies. His association with Pakistan goes back over 14 years.
He is a published author with three books; a film, TV and theatre actor; a TV anchor and presenter, and a cricket commentator on international radio and TV.
He writes for ad industry publications, plays tennis and bridge, is fond of hiking in the hills, and enjoys a few pints in the evenings.
Over the past 20 years, Aprais has conducted over 21,000 evaluations of relationships between marketers and agencies globally , including, since 2006, in Pakistan.
A purpose-built evaluation platform has enabled Aprais to build a database that allows its clients to compare and manage team performance against robust benchmarks with near absolute statistical confidence.
Aprais is the global leader in maximising team and individual performance.