In the webinar, we will first be discussing why the Client-Agency relationship is critical for the success of both parties; thus, why it is important to regularly evaluate the state of the relationship to ensure that it is working well; what are the processes and practices which enable us to conduct this evaluation; finally, the advantages and benefits of the ‘PAS Relationship-Tracker powered by Aprais’ in assisting them to do this regularly.

Key Learning

• More than ‘learning’, it is ‘understanding’ that both the Client and the Agency have roles to play to make this happen: it is not the responsibility of only one of them;
• ‘Win-win’ works best: A business relationship where both agency and client ‘win’ financially and emotionally, achieves the best results: it is then truly a ‘partnership’;
• Realising, acknowledging, and addressing the strengths and weaknesses of the relationship are the crucial first steps in building a mutually profitable partnership. Getting them wrong or ignoring them will cause the relationship to suffer and with it, the work and the eventually the brand;
• The PAS Relationship-Tracker is a simple, quick and inexpensive method of achieving these objectives.

Who should attend

• All and anyone from marketing companies who work closely with communication agencies, and vice-versa.
• Importantly, those who seek a way to make the relationship better and more effective.