The Secret Ingredient of Brand Love

Speaker: Abbas Arslan
Designation: Global Senior Director Human Insights (The Coca-Cola Company)


  • How the most successful brands connected with their consumers in a unique way.
  • Making your brands more valuable to consumers than was just possible because of the intrinsic value of the product or convenience of the packaging.
  • Learn about the common feature of developing a deep and sustainable connection with consumers looking through examples of iconic brands like Coca-Cola, Nike, Apple and others.
  • How can we connect with consumers at a deeper level than most brands end up doing.


27th November 2020


4:00 – 5:00 PM PKT

Open for all - Free of cost

About the Speaker

Abbas is one of the most awarded marketers at The Coca-Cola Company. He not only won several Innovation and brand awards but was also awarded Marketer of the Year at Effies in 2019.
He has a wide set of experiences across global marketing, ranging from rejuvenating existing brands to new launches, brand assets on music and sports.
Among his many achievements, he led marketing in the country with highest brand love score for Coca-Cola anywhere in the world. He would like to share that love story with all of us.
His learning passion has led him to be involved with many universities across the globe be it speaking at University of Melbourne or mentoring at University of Wisconsin.
Abbas is also a committed capability leader. He created a learning path for 50+ marketers across 24 countries in his last role, aspiring marketers to reach their full potential

Last date for registration: 25th November, 2020

Pakistan Advertisers Society