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Facebook takes another cue from Twitter with Trending

After several months of testing, Facebook is officially rolling out a new Trending feature that, just like on Twitter, lets users see what hot topics are dominating conversation on the social platform. The new Trending column, which will appear to the right of users’ News Feeds, groups the most popular topics in a list and […]

Facebook’s Inconsistent Policies or Unmanageable Data!

Recently a leaked document by Guardian has raised concerns over the content publishing policies of Facebook. Having 2 billion users and 1.3 million posts shared every minute it’s imperative for Facebook to react in constructive manner. The Guardian has seen more than 100 internal training manuals, spreadsheets and flowcharts that give unprecedented insight into the […]

New Advertising Options Being Offered by Facebook & Google

The article was originally published by Centric Google announced two updates for AdWords and one update for mobile advertising. Both are in line with their continuous efforts to bring machine learning and automation to AdWords. They also have an update for advertisers on mobile devices. Simpler ad rotation: Previously advertisers could choose from 4 options […]

My Data Is Bigger Than Yours

Furious over how some marketers just don’t get it, I was trying to reason with this client on why we had to do something about the social obesity of their digital assets. They just couldn’t get over the fact that I called their Facebook page “FAT”. “But our engagement rate is through the roof” he […]

What Happens When Trust Decreases over Digital Media?

Every relationship is built on trust. You won’t listen to somebody if you don’t think they’re credible, you won’t buy a product if you don’t believe in it and you will never read from a source you firmly think is fake. In the evolving digital landscape, content is strewn all over the internet. This makes […]

OREO Pakistan #back2schoolwithOreo digital campaign

Oreo, Continental Biscuits Limited’s (CBL) flagship brand, launched a digital marketing campaign called ‘Back2SchoolwithOreo in July, with an aim to increase brand recall by motivating students to prepare for school with the help of an Oreo Kit. The concept of the campaign is that heading back to school is not always easy, but it can […]

Pakistan Advertisers Society