PAS organized the fourth edition of Pakistan Young Lions Competition, presented by PSO in collaboration with Jang Media Group, the official representative of Cannes Lions on 25 February 2025. The Pakistan Young Lions Competition aims to discover and recognize young talent in marketing and advertising, fostering creativity, innovation, and industry skill. The competition is open to individuals aged 30 and under, who can participate in teams of two, submitting their creative work of judging. The winners go on to represent Pakistan at the prestigious Cannes Lions International Festival of Creativity.

The competition was held over two days, offering an opportunity for young marketers and advertisers to showcase their creativity and innovative thinking. Nineteen teams of marketers from all over Pakistan competed against their peers in Young Marketers Competition, coming up with a holistic solution to solve the challenge set by PSO this year. Twentyone teams took the stage for Young Digital Competition and presented creative ideas to solve the challenge set by our competition partner (PSO) for the PYLC competition. For the challenge, both the teams were given 24 hours to form a solution for the brief given.

The Young Marketers Competition is an annual event organized by the Pakistan Advertisers Society that brings together talented young marketers from across Pakistan. The competition challenges participants to develop and present innovative marketing solutions to real-world business problems. Through this platform, young marketers can showcase their creativity, strategic thinking, and problem-solving skills, while also learning from industry experts and networking with peers.

Muhammad Ibrahim and Pazirish Zehra of Team “Duolever” From Unilever Pakistan emerged victorious in the Pakistan Young Marketers Competition. Their team will now represent Pakistan at the prestigious Cannes Lions International Festival of Creativity, competing on a global stage.
In a close competition, Team “The Determinants” from Bisconni secured the 1ST runner up position and Team “Bis-CULT” from Continental Biscuits secured the 2ND runner-up position in the Pakistan Young Marketers Competition.

While on The other hand The Young Lions Digital Competition is a prestigious event where top agencies compete to showcase their digital marketing expertise. Teams from leading agencies develop innovative digital campaigns, demonstrating their technical skills, creativity, and strategic thinking. This competition provides a platform for agencies to demonstrate their capabilities, learn from industry experts, and network with peers.

Shafique Ahmed and Mohsin Tariq of Team “Fearless Duo” From Spectrum Communications took top honors in the Pakistan Young Digital Competition. Their teams will now represent Pakistan at the prestigious Cannes Lions.
while Team “The Brandits” from The Joint Productions was the 1ST runner up and Team “The Brief Crackers” from Adcom secured the 2ND runner up position in the Pakistan Young Digital Competition.

Our esteemed panel of jurors for Competition includes: Iysha Faizan (PSO), Umair Saeed (Synergy), Hasan Sandila (JAZZ), Rizwan Ahmed (Viral Edge), Aaminah Saeed (EBM), Abbas Sherazi (PSO). Urooj Ahmed (Alkaram Studio), Rifah Qadri (Easypaisa), Ali Rizvi (What’s Next Entertainment), Raheel Pasha (Woot Food), Imad Paracha (Springs Stores), Sameea Jamal (PSO), Abeera Qazi (PSO).

We sincerely thank the esteemed jury members for their expertise and dedication to evaluating the outstanding work presented in our competition. Your contributions are greatly appreciated.