Team Wreckitt
Pakistan Young Lions Competition 2024 (PYLC)
Pakistan Advertisers Society (PAS) brought the electrifying competition Pakistan Young Lions Competition for industry’s brightest minds, where they clashed in a battle of ideas and innovation to prove their mettle.
The competition was presented by PSO, organized by PAS in association with Jang Media Group & Cannes Lions.
The PYLC competition took place in Unilever Pakistan on 13th and 16th Feb. Twenty-five teams of marketers from all over Pakistan competed against their peers in the Young Marketers Competition, coming up with a holistic solution to solve the challenge set by PSO. Twenty-three teams took the stage for Young Digital Competition and presented creative ideas to solve the challenge set by our competition partner for the PYLC competition. The competition served as a global platform to celebrate local ingenuity.
Winner Announcement:
Pakistan Young Lions Marketers Competition.
Reckitt Pakistan
Ukasha Sajjad & Sonia Zubair
Pakistan Young Lions Digital Competition.
Team Error404
BBDO Pakistan
Sameer Ali & Mahira Hussain
Special Thanks To Our Jurors:
Gallery
Pakistan Young Marketers Competition 2024
Pakistan Young Digital Competition 2024
Jury Session 2024
The Pakistan Young Lions Competition rewards the best young talent in Pakistan. It is the ultimate test of teamwork and thinking under pressure. It’s also an excellent opportunity to raise your profile among industry leaders and demonstrate your abilities on Pakistan scale.
Competition Categories:
- Pakistan Young Marketers Competition
- Pakistan Young Digital Competition
How does it work?
Team of two have 24 hours to create a creative brief after receiving a briefing from competition Sponsor. It must perfectly capture information about the product or service, the client organization and its goals, and the campaign’s specific goals – the kind that will clearly act as a creative springboard for an agency or marketer.
- Participants should be working on the client or agency side full-time.
- We accept anyone who is aged 30 years or under
- Fluent in English (written & spoken).
- Valid passport with 1year validity.
- Available to travel to France (June 15th-22nd) and attend Cannes Lions Festival (June 17th-21st).
- Not a full-time student, freelancer for a media agency, employed by a media department, previous winner (6 months), competition organizers.
- One team (2 participants per team) can only enter one of the two competitions.
- Team member selection cannot be changed after registration.
- Registration fee of PKR 95,000 + Tax per team.
- Registration deadline is February 6, 2024.
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Competition briefing. |
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Project submission deadline. |
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Live presentations of shortlisted teams & winner announcement. |
- Round-trip airfare for winning team to Cannes, France.
- 5 nights’ accommodation on shared basis in Cannes, France.
- Registration fee for 2024 Global Young Lions Competition to represent Pakistan.
- The idea used by the team will be the intellectual property of the competition organizer and sponsor.
- In all aspects competition organizers decision will be final and binding.
- In case of any external help taken, the competition organizer reserves the right to disqualify the entry.
- Judges’ decisions are final and binding.
- Winners are responsible for obtaining travel visa and any other documents required, complying with customs/immigration regulations.
- Winners will be required to present a valid credit card for incidentals.
- Winners are responsible for any additional expenses not included in the prize.
- No travel allowance or daily allowance will be provided by the competition organizer.
- To ensure a vibrant and competitive experience for participants, the competition will only proceed in a category if 25 or more teams have registered for that specific category.
- The competition organizer reserves the right to disqualify violators or modify/terminate the competition.
- By entering, participants agree to abide by the competition rules and release the competition organizer from any liability.
- For visa processing, PAS will only cover expenses related to visa fees. All other expenses, such as travel and accommodation, will be borne by the participants or their companies.
Disclaimer: This summary is for informational purposes only and does not replace the official rules. We strongly recommend entrants to download and read the terms and condition below, for a more comprehensive understanding.
Highlights
Pakistan Young Lions Competition 2023
