Programmatic Advertising

by Vytautas Paukstys


The current pandemic we are facing is an unprecedented event in modern times. It changes our habits, lifestyle and how we consume media. This means that brands and agencies must look for alternative ways to inform and reach their customer segments because the pre-pandemic strategies are no longer as efficient as they used to be.

In this Webinar Vytautas Paukstys will talk about the possibilities programmatic can offer, how it can help reach more than 1.5 billion consumers worldwide and how it can be a powerful response to the current COVID-19 situation.

Key Learning Outcomes

  • What is programmatic? Key numbers worldwide;
  • Key programmatic stack elements: DSP, DMP, SSP, location, rich media
  • Data insights from Pakistan
  • Response to COVID-19

About the Speaker

Vytautas Paukstys is the CEO of Eskimi, a full stack programmatic platform with global reach, local data and engaging creative, which can offer you the solutions of DSP, DMP, SSP, White label and more.

Vytautas has more than 20 year experience in the fields of telecommunications, mobile payments, payment aggregation, mobile marketing and social media. For the last 14 years he has been heading ActiveSec, the company that developed Eskimi. Previously, Vytautas founded 5 mobile payment and direct sales companies and held senior positions at mobile operators, working with customer marketing & acquisition.

Last date for registration: 22nd April 2020


23rd April 2020


11:00 AM PKT

Open for all - Free of cost

Pakistan Advertisers Society