Retail Study is one of the most important pieces of information that is required by almost all companies. For businesses to drive revenues, profit and market share, accurate data about on-ground conditions is critical for understanding the true barriers to growth and creating strategies that address them. A good retail study gives you just that. The study will also helps understand the competitive landscape that is crucial in your business strategy.
The objective of this research is to establish a reliable and credible syndicated retail study in Pakistan as a true industry currency.
Business questions that the study will answer:
- Category information: Size, segments, brands, variants, SKUs, growth, etc.
- Market share: Sales value and volume / Volume share and value share
- Net distribution, weighted and numeric
- Share in shop handling
- Price range cuts and SKU size cuts
- Modern trade share of shelf
- Regular market updates and insights
- Retailers purchases volumes + value
- OOS Weighted and numeric
- Numeric and weighted handling
- Stock / forward stock
- Price per item / price per unit
- Purchase volume and share
- All other standard metrics
- Penetration and Usage
The Process:
PAS has formed Retail Tracking Study Technical Committee (rTEC), a representative committee of PAS member advertisers. It will function as follows:
- Invite local and international research agencies to participate and submit their proposals.
- Carry out an internal evaluation process.
- Recommend the project to the successful bidder.
- Supervise the research in both setup and on-going execution phases.
Post recommending the project, rTEC will act as a supervisory committee with the mandate to overlook the research, its methodology and carry out full service independent audit of the service to ensure its reliability and credibility.
Key dates:
- March 5, 2021 Recipients expression of interest and Q & A on the tender document.
- March 12, 2021 rTEC feedback on all the Q&A’s
- March 31, 2021 Tenderers to submit their proposal
- April / May 2021 Proposal Presentations and Negotiation Phase
- May 2021 Successful Tenderer/s to be informed
Contact Details:
To request the RFP or for any queries please get in touch with:
AFSHEEN RIZAVI
General Manager, PAS
afsheen@pas.org.pk
Tel | +92-21-358-36072
Kaleem Uz Zaman
Knowledge & Insights Manager
The Coca-Cola Co.
Rabia Nabeel
Director – Analytics & Insights
P&G
Muhammad Ehtisham Khan
General Manager Marketing
Candyland
Salman Yousuf
Head of Marketing
Hilal Confectionery
Ayesha Athar
Head of CMI
Unilever
Irteza H. Khan
Brand Management & Market Research
PSO
Nouman Zafar
Head of Research
Packages Limited
Tooba Husain
Senior Brand Manger Oral Health
GSK
Aaminah Saeed
Dy. General Manager
English Biscuit Manufacturers
Muhammad Omar Naeem
Assistant Manager Marketing Research & Data Analytics
Telenor
Syed Omar
General Manager Marketing
Indust Motors
Sana Majeed
Head of Insights
Nestle Pakistan
Arnaz Framji
Manager Consumer Insights
English Biscuit Manufacturers
Muhammad Sabir Godil
General Manager Marketing
Ismail Industries – Snacking Business
Mustansir Salim
Head of Marketing
Dabur
Talha Hashim
Manager Media, Consumer Engagement & Agency Relations Pakistan & Egypt
Mondelez
Asad Saeed
Marketing Manager
English Biscuit Manufacturers
Khurram Tahir
Head of Marketing & Strategy
NutriCo
Farooq Soomro
Head of Marketing Services
Friesland Campina
Mohammad Noman Zubair
Brand Manager
Bank Alfalah
Ali Rashid
Marketing Manager – Kitchen Division
National Foods
Syed Mohammad Ali
CMI Manager
National Foods
Tauheed Dyer
Brand Manager non recipe mix portfolio
Shan Foods
Maaz Ahmed
Assistant Brand Manager
Dabur
Ali Hassan
RSM South
Hayat Kimya
Sanober Gati
Marketing Director
GSK
Mehtaz Khan
Category Manager
Reckitt Benckiser
- Overview
-
Retail Study is one of the most important pieces of information that is required by almost all companies. For businesses to drive revenues, profit and market share, accurate data about on-ground conditions is critical for understanding the true barriers to growth and creating strategies that address them. A good retail study gives you just that. The study will also helps understand the competitive landscape that is crucial in your business strategy.
The objective of this research is to establish a reliable and credible syndicated retail study in Pakistan as a true industry currency.
Business questions that the study will answer:
- Category information: Size, segments, brands, variants, SKUs, growth, etc.
- Market share: Sales value and volume / Volume share and value share
- Net distribution, weighted and numeric
- Share in shop handling
- Price range cuts and SKU size cuts
- Modern trade share of shelf
- Regular market updates and insights
- Retailers purchases volumes + value
- OOS Weighted and numeric
- Numeric and weighted handling
- Stock / forward stock
- Price per item / price per unit
- Purchase volume and share
- All other standard metrics
- Penetration and Usage
The Process:
PAS has formed Retail Tracking Study Technical Committee (rTEC), a representative committee of PAS member advertisers. It will function as follows:- Invite local and international research agencies to participate and submit their proposals.
- Carry out an internal evaluation process.
- Recommend the project to the successful bidder.
- Supervise the research in both setup and on-going execution phases.
Post recommending the project, rTEC will act as a supervisory committee with the mandate to overlook the research, its methodology and carry out full service independent audit of the service to ensure its reliability and credibility.
Key dates:
- March 5, 2021 Recipients expression of interest and Q & A on the tender document.
- March 12, 2021 rTEC feedback on all the Q&A’s
- March 31, 2021 Tenderers to submit their proposal
- April / May 2021 Proposal Presentations and Negotiation Phase
- May 2021 Successful Tenderer/s to be informed
Contact Details:
To request the RFP or for any queries please get in touch with:AFSHEEN RIZAVI
General Manager, PAS
afsheen@pas.org.pk
Tel | +92-21-358-36072 - Committee Members
-
Kaleem Uz Zaman
Knowledge & Insights Manager
The Coca-Cola Co.
Rabia Nabeel
Director – Analytics & Insights
P&G
Muhammad Ehtisham Khan
General Manager Marketing
Candyland
Salman Yousuf
Head of Marketing
Hilal Confectionery
Ayesha Athar
Head of CMI
Unilever
Irteza H. Khan
Brand Management & Market Research
PSO
Nouman Zafar
Head of Research
Packages Limited
Tooba Husain
Senior Brand Manger Oral Health
GSK
Aaminah Saeed
Dy. General Manager
English Biscuit Manufacturers
Muhammad Omar Naeem
Assistant Manager Marketing Research & Data Analytics
Telenor
Syed Omar
General Manager Marketing
Indust Motors
Sana Majeed
Head of Insights
Nestle Pakistan
Arnaz Framji
Manager Consumer Insights
English Biscuit Manufacturers
Muhammad Sabir Godil
General Manager Marketing
Ismail Industries – Snacking Business
Mustansir Salim
Head of Marketing
Dabur
Talha Hashim
Manager Media, Consumer Engagement & Agency Relations Pakistan & Egypt
Mondelez
Asad Saeed
Marketing Manager
English Biscuit Manufacturers
Khurram Tahir
Head of Marketing & Strategy
NutriCo
Farooq Soomro
Head of Marketing Services
Friesland Campina
Mohammad Noman Zubair
Brand Manager
Bank Alfalah
Ali Rashid
Marketing Manager – Kitchen Division
National Foods
Syed Mohammad Ali
CMI Manager
National Foods
Tauheed Dyer
Brand Manager non recipe mix portfolio
Shan Foods
Maaz Ahmed
Assistant Brand Manager
Dabur
Ali Hassan
RSM South
Hayat Kimya
Sanober Gati
Marketing Director
GSK
Mehtaz Khan
Category Manager
Reckitt Benckiser
