Customer journeys are essential to online growth. They guide marketing teams and help them understand what to build and how to operate. However, small differences in how marketing teams attempt to understand customer journeys could produce vastly different results – and this was in a pre-pandemic time. Today, we have entered a new stage in the evolution of e-commerce and digital marketing and the different approaches to understanding customer journeys will be more important than ever to business performance.
Google Analytics is an application that many marketing and e-commerce teams use to develop approaches to understanding customer journeys, with the aim of growing and scaling online. However, there are a few best kept secrets when it comes to using Google Analytics to hack growth, especially during a crisis like COVID-19.
Through this webinar our speakers aim to help you unravel the complexities associated using Google Analytics to hacking customer journeys and finding the right marketing insights and recommendations for your brand. Using these skills and techniques you will be able to find your most profitable audiences and attract web visitors that are not just interested in your product categories but are interested in buying those products from your brand.
