En Route to Marketing Effectiveness

Speaker: Nigel Wood
Designation: Associate Director, RedRoute International

Do these questions keep you awake at night?

  • What is the impact of our marketing on sales and profit?
  • Which campaign should I really be investing in to drive profitable growth?
  • Do I have the evidence to justify an increase in marketing investment?
  • Do I have the right mix of marketing activities to maximize our returns?

Step change your marketing efforts!

En Route to Marketing Effectiveness is an introductory webinar to step change your knowledge and understanding of how you can measure the impact of your marketing – not just overall, but the right mix of activities.

What will we cover?

This session will give you an introduction to the tools, techniques and approaches that are available to measure the effectiveness of each part of your marketing activity. We start with simple pre and post analysis but progress through to econometric modelling. You’ll won’t become a data scientist by the end – but you will know the art of the possible and how you can step change your understanding of the impact of your campaigns.

Who should attend?

The session is targeted at marketing leaders and budget holders who would like to step change their knowledge and understanding as to how effective their marketing campaigns are and be able to justify future marketing investment decisions with confidence.


  • Common challenges faced by marketing leaders
  • What data do you need?
  • Overview of key approaches
  • Deep dive into relevant data science
  • Bringing it to life – case study examples


04th May, 2021


2:30 – 4:00 PM PKT


For PAS Members only - Free of cost

Last date for registration:
03th May, 2021

About the Speaker

Nigel is a qualified accountant and a project manager. As a former Head of Finance Systems and Business Reporting with J Sainsbury Plc, Nigel knows the importance of data in decision making. He has delivered projects for a range of sectors and industries, including Holland and Barrett, Coca-Cola, Heathrow Airport and The Bodyshop
Nigel lectures amongst others for BPP where students come from a range of backgrounds, including consultancies such as PwC. He also delivers bespoke professional development courses where clients have included the Co-Operative Bank, Natwest and EDF

About RedRoute
An independent marketing effectiveness agency that has successfully supported a wide range of clients over the last 15 years in not only measuring their marketing effectiveness but generating insight that that has enabled clients to achieve significant sales and profit growth as a result.

Nigel wood
Pakistan Advertisers Society