user Posted By PAS
time August 20 2014
view 0
Home Knowledge Articles Dove: When You’re Smiling Installation

Dove: When You’re Smiling Installation

This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before reminding each person that beauty is the reflection of yourself in the mirror.

Pakistan Advertisers Society