Cécile Viviane

CEO, Elixir-Conseil

Cécile Viviane is the CEO of Elixir-Conseil, a consulting and training company specialized in Global & Key Account Management Adjunct Professor of Marketing and Sales at HEC Paris, she manages the Open-Enrollment Short Programs in Marketing and Commercial for Executives (approx. 20 sessions yearly). She is also lecturing at SciencePo Paris, Centrale-Supelec, Polytechnique, Aalto (University of Finland) and at Baltic Institute of Management. She is responsible for the Academic Chair “Customers, Strategy and Creativity” at ESSEC Business School. Cecile acts as a consultant, a coach and a trainer. She supports with passion Executive teams in their strategic challenges, their choices regarding positioning, the elaboration of the value Proposition, the management of their teams and the piloting of their strategic customers. She listens carefully to identify key stakes. She is empathic and demanding, she combines creativity and methodology, elaborate creative solutions. She is getting involved with energy in the companies she works with, she inspires with daring and enthusiasm, and she brings an operational support and engages into action. She has a 360° operational experience (Purchasing, Category Management, Key Account Management, and Marketing & Sales Direction). Cécile is graduated from ESSEC Business School. She also has a Master in psycho-sociology at PARIS IX DAUPHINE University and is accredited MBTI® (OPP 2008).

• B2B marketing
• Key account management
• Commercial excellence
• Distribution management

• B2B marketing - handing over a marketing strategy to sales teams
• How digital transforms the marketing frame
• Retailers Value Creation

Julian Saunders

Founding Partner, The Joined Up Company

Julian founded The Joined Up Company in 2003, which is a brand, communications and training consultancy. He is also a non-executive director of :gt, one of the UK’s leading digital agencies and Revolution magazines agency of the year His clients include The BBC, Audi, Unilever, lastminute.com, British Airways, BUPA and The Central Office of Information. In 2007 he won “best in category” at the New Media Age awards for his work improving Christian Aid’s online fund raising activity He has held senior management positions in agencies including Chief Executive of red cell London, Executive Planning Director of McCann-Erickson and Planning Director of Ogilvy. He has published regularly and was Editor of The Communications Challenge, a practical guide to media neutral planning (APG 2004) , which has been translated into several other languages. Of this book Patrick Barwise, Emeritus Professor at London Business School said-“Everyone agrees with the principle of integrated media neutral communications. This book edited by one of Britain’s top account planners gives the latest thinking on how to make it happen in practice”. Professor Patrick Barwise of London Business School “Could not be more timely. Breaking the mould of traditional planning is one of the biggest opportunities for brand marketers today. “The Communications Challenge” sets us on the way to doing just that” -Thom Braun, Director, Unilever Marketing Academy. His company has also recently launched a new web service with short films about marketing, sustainability brands and communications and examples of great media neutral creative ideas from around the world. It is found at www.joinedupcompany.com He is currently researching the impact of behavioral and social psychology on marketing practice and is writing a short book about it called “Small things can make a big difference.”

• Integrated media
• Behavioral and social psychology on marketing practice
• Agency management

• How to run a useful workshop
• Applying behavioral psychology to your marketing challenge
• The science of decision making
• How to brief your agency

Kurt Schmid

Founder, FairFactory

After a successful MBO of one of Switzerland’s top ad agencies, Kurt brought his agency into the Lowe network, an IPG agency. He continued to lead the agency as CEO for several years. He worked for major national and international clients, in all industries; airlines (Swiss International Airlines), consumer goods (Coca-Cola and Nestlé), Swiss luxury watches, banking and telecommunications (Credit-Suisse, Orange) to name a few. He was president of the association of Swiss Advertising Agencies. As a social entrepreneur he cares for cultural diversity and as President of WWF Switzerland for the environment. Kurt has founded the digital agency Bricks & Wide. In 2013 he founded persuasion.ch and in 2018 FairFactory, a value and vision-oriented consulting company that does training and workshops and consults clients and Swiss associations in the area of sustainable food and agriculture. His vision is to share his vast knowledge and experience in the area of branding and advertising, persuasion, creative strategy and change management and his other areas of interest and passion. Kurt’s background is airline operations. He was formed and trained at Swissair’s’ airline operations center with the purpose of taking over a Swissair operation abroad. This assignment led him into leading Swissair’s advertising worldwide within Swissair’s ad agency GGK.

• Strategic communication
• Media buying & planning
• Brand launch
• Digital strategy

• Campaign planning
• Creative strategy
• Impulses for the future
• Persuasion skills

Michael Leander

International Marketing Speaker,
Trainer & Consultant – Denmark

Having presented his knowledge and ideas in nearly 40 countries, Michael Leander has been active in the digital marketing landscape since 1995. With a multichannel direct marketing background, his experience covers all aspects of digital marketing. Michael Leander has consulted an impressive number of global brands across multiple verticals. Today he spends his time sharing his experience through consulting, training and speaking primarily in emerging markets. Michael is a also invited to judge at direct marketing, digital marketing and loyalty marketing award shows around the world, and actively takes part in shaping the future of direct & digital marketing through his engagement in various associations.

• Digital, internet, social media & email marketing
• Event driven marketing
• Customer lifecycle marketing management
• Lead relationship management (LRM)

• Digital transformation
• Digital marketing
• Loyalty marketing

Simon Bradley

Founder, Bradley Marketing

Simon Bradley is a senior marketing leader and founder of Simon Bradley Marketing - a consultancy focused on helping marketing teams to operate more efficiently and effectively. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s US marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At the Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands. In addition to working with a broad range of clients, Simon is a Trainer/Facilitator for the Association of National Advertisers in the USA. He is also an Adjunct Professor at New York University and leads master’s programs in Integrated Marketing, Digital Marketing and Customer Relationship Management. Simon has been based in the USA for the last twelve years but has also led marketing teams across the world including the UK, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. Born and educated in the UK, he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.

• Brand strategy
• Integrated marketing planning
• Customer experience
• Organizational / team development
• Innovation

• Building brand framework
• Brand activations that drive results
• Integrated marketing – planning & execution

Céline Bouvier

Founder, VOJO

Céline Bouvier founder of VOJO is consultant in strategy, marketing, business development and trainer based in Paris. She created and moderates for the French National Advertisers Association a CMO Think Tank called Open Re-invention which collect and design successful marketing practices. In her research work, she also conducted among industry leaders an important study to define new marketing challenges, how to tackle them and what the implications on organizations are. She capitalizes on 25 years of leadership roles at Coca-Cola, where she held various positions in marketing & sales including 10 years of key account management, the creation of the Shopper Marketing function for Europe, and the leadership of the Marketing function in France, she acted GM in 2017. In these roles, she brought to the French market new brands and new products to expand the company portfolio; she led the digital transformation and built a better integration with the commercial function. She is trainer at SciencesPo Paris and HEC Executive (special programs for Marketing Directors). She is also certified as Lego Serious Play moderator.

• Marketing & digital
• Business development & customer management
• Leadership & management

• Shopper marketing
• Developing marketing plans

Stefan Engeseth

CEO, Detective Marketing

All his life Stefan Engeseth has seen patterns of the future and been called the ‘Creative Futurist.’ Over the last 20 years, he has spotted and seen the future over and over again. He is often described as one of the world’s leading experts and speakers in his field. He lectures at TEDx, Ericsson (HQ), Disney Nordic (HQ), Audi, VW, Porsche, Roche, AAK etc. Based in Stockholm (Sweden), he has lectured in USA (tour), Amsterdam, Dubai, Mumbai, Singapore, Prague, London, Brussels, New Zealand, Australia and all over Scandinavia. He has shared the same platform with the likes of Sir Richard Branson, Chris Anderson, Alexander Osterwalder, Guy Kawasaki, Guy Clapperton, Sir Tim Berners-Lee as well as Nobel Peace Prizewinners. His lectures have become extremely popular because they are stimulating yet easy to take in and use. He has held over 500 lectures and workshops internationally at corporations and academic institutions. He has also taken part in the Öresund Consulate’s reference group on the Öresund bridge between Sweden and Denmark one of the largest projects of its kind in Europe. He writes articles for international business magazines. After successfully writing four books including ‘One’ and ‘Sharkonomics,’ which has been translated into several languages, he keeps uncovering patterns where few are looking; patterns that can change how we live and challenges the status quo. Besides diving and speaking, Stefan is also the founder and CEO of Detective Marketing – a consulting firm that helps companies around the world find new business opportunities in areas such as strategy, business development, and trend spotting.

• Strategy
• Business development
• Branding, marketing & social media

• Sharkonomics – How to attack and defend businesses

Sunil Gupta

Managing Partner South Asia, Results International Group

Sunil Gupta was born in 1956 in Delhi. He completed his Honors in History from St Stephen’s College and his MBA from FMS, University of Delhi. He has spent over three decades in brand and marketing communication. Between 1978-2002, Sunil worked with one of the world’s leading Advertising Companies, JWT, during which he worked with a large and diverse range of clients and brands, from local Indian companies such as the Hero Group, Godrej, RPG Group, ITC, Emami & Tata Group to multinationals such as PepsiCo, Nestle, GSK, HUL, Kellogg’s, Bata, ICI Dulux Paints & Philips, NGO’s such as UNICEF, and also the Indian Government Ministries of Health, Defence and Finance. He left JWT as Executive Vice President, having headed three offices during that period. Sunil now runs his own consultancy company, Igniva Consulting (www.ignivaconsulting.com), through which he consults on brand communication projects and conducts communication training programs with companies and industry bodies in India, Pakistan, Africa and Dubai. Sunil also currently represents two global consultancy networks in South Asia & Africa: As Regional Director-South Asia & Africa, APRAIS Worldwide (www.aprais.com). As Managing Partner-South Asia & Africa, Results International Group (www.resultsig.com). He lectures at Management Institutes and colleges, including IIM-Lucknow, The Times School of Marketing, Infinity Business School, the National Institute of Advertising, IMT- Ghaziabad, Symbiosis Institute-Mumbai, MDI-Gurgaon, and the Indian Institute of Mass Communication, and industry bodies such as the Pakistan Advertisers Society, ISA and the KPA in Kenya and the IAA. He is actively involved with theatre and films both as an actor and director, and is a regular commentator on international cricket matches on national and international radio & TV. His book on his experiences in the Indian advertising industry (“Living on the Adge in Jhande Walan Thompson”) was published by Roli Books in December 2009. He is married and currently lives in Gurgaon, India, with his wife, two daughters and three dogs.

• Planning, creating and deploying compelling & effective brand-building communication
• Forging effective client-agency relationships
• Special modules on effective briefing, creative judgement, maximizing ROI on OOH

• Creating compelling, brand building communication
• How to make branding more effective
• Maximize ROI from OOH investments
• Partnernomics
• Understand and develop win-win agency fee structures

Tim Burt

Founder, Tim Burt Media

Over the past 26 years, Tim has written, recorded and/or produced more than 30,000 commercials around the world for global corporations (Burger King, South African Airways and more) to countless mom-and-pop shops, and presidential campaigns. Tim’s speciality areas are in or as a marketing campaign creator, commercial producer, copywriter, and voice-over artist & coach. His public speaking and online courses ("The Truth About Advertising," etc.) have helped thousands of business owners advertise more effectively. When Tim delivers these talks to radio & television sales staffs, it dramatically helps them gain and retain more clients - because of increased ROI. He has been featured in: Wall Street Journal, Huffington Post, Radio Ink, and more for his efforts for the industry In July 2017, Tim departed the radio industry after a quarter-century (CBS Radio, iHeartMedia and others.)

• Ad campaign creation
• Writing commercial
• Advertising buying

• Create a marketing message that sells

Waheed Bhatti

Advisor: Marketing,
Brand Development & Communications, STRIDE

Waheed Bhatti has extensive global experience in Marketing, Management, Brand building and Communications in numerous capacities including CMO (VP marketing & sales), Agency Managing Director, Worldwide Account Director, VP International, Regional SVP, and Marketing Consultant. He has managed global brands and businesses across a range of categories (FMCG, Technology, Durables, Service and Financial) for clients such as Philips, Unilever, ING, Commodore, Colgate and Toshiba. He has set up global multi-cultural and multi-discipline teams to build brands, strengthen agency networks, turn-around troubled businesses, and convert sour relationships into partnerships. He has also led restructuring and centralization of several global brands: Developed centralized marketing, brand and communication strategies, helped rooting core business activities into a single focused vision, managed the transition, established global centres of excellence and global leadership teams for brands like Philips, ING, Colgate, TNT Express Worldwide, Unilever, Bacardi Europe, etc. He has been based in Germany, Dubai, Pakistan, Indonesia, Singapore and The Netherlands with O&M, JWT, Y&R, DDB and Commodore.

• Marketing management
• Brand building development
• Strategic communications
• Brand restructuring and positioning

Ali A. Rizvi

Founder and CEO, What’s Next Entertainment

Graduated in 1998 Ali has over 20 yrs. of experience in management, marketing communications and advertising with leading advertising agencies and is credited for turning around 2 agencies from years of operating losses to positive earnings within the first year of taking over operational reigns. Ali focuses on building communication strategies that lead to work that is effective because it is fresh, entertaining and intelligent.  He has extensive experience at senior management level working in top agencies on clients both multinational and local conglomerates, be it repositioning for a global brand, media buying and planning for telecom giants, Strategic Communication for international donors, experiential marketing for single largest activation project. He has worked closely in sectors ranging from airlines, beverages, confectionery, dairy, energy drinks, pharmaceuticals, FMCG, telecom, tobacco and others. He spent close to 2 years working on public relations for global brands such as P&G, Toyota Indus, Emirates Airlines, TCS and others. Ali has extensive experience of telecommunications industry and led the creative and media team that re-launched telecom leaders Mobilink, Telenor & Ufone in Pakistan and Bangla Link in Bangladesh, along with launching iconic brands like Indigo, Jazz, Talkshawk, Djuice & easy paisa.  In 2006 Aurora Awards his agency team won 9 awards for Telenor’s ad campaigns and PAS award for Ufone communications in 2012 & 15. He is a prominent writer in leading marketing magazines and has been part of the jury for PAS Awards (now Effie Awards) for last 3 years.

• Strategic communication
• Media buying & planning
• Experiential marketing
• Public relations
• Brand launch

• Brand launch
• Communication strategy

Aly Mustansir

Brand Consultant and Trainer, AlyM Brand Consulting

Aly Mustansir began his professional life with Unilever. He spent a significant part of his career with the company in Pakistan and abroad, and was responsible for major assignments including the launch of Wall’s Ice Cream in Pakistan, the turnaround of the Sri Lankan ice cream business, and the re-launch of the 50-year old Lifebuoy brand. In 2006, Aly joined HBL (Habib Bank Limited) as Head of Marketing & Brand Management where he re-launched the brand with a new positioning and corporate identity and centralized marketing for all businesses of the bank across the globe. During his tenure, HBL was awarded the “Buzziest Brand” in the financial industry. In June 2013, Aly joined the Abu Dhabi Group in Pakistan as the Chief Marketing Officer of Bank Alfalah. He re-launched the Alfalah brand and restructured the marketing process and organization. In 2017, Bank Alfalah received a Super brand nomination, as well as other marketing awards, including a PAS Award for Best Financial Services Campaign. Aly advises and guides companies on building brands for business growth, optimizing marketing infrastructure and budgets, and using media effectively and efficiently. He also trains marketing teams on developing strong and insightful communication. Aly has served two terms as Chairman of the Pakistan Advertisers Society. The PAS Awards were launched during his first tenure. Aly also serves on the jury of international marketing awards and delivers lectures on marketing and branding to a variety of audiences within and outside Pakistan. Aly has received various prestigious awards including the MAP Excellence Award for ‘Contribution to the field of Marketing Management’ in 2011, and ‘Asia’s Most Influential CMO’ by the World Brand Congress in 2015.

Consultancy Areas:

• Brand design and development
• Brand positioning
• Restructuring the marketing process
• Redefining mission, vision and values
• Aligning corporate vision with the brand purpose

• Strategic marketing
• Brand storytelling
• Building strong brands

Furqan Qureshi

Founder, TheFourDees

Furqan Qureshi brings over three decades of industry experience. He has served in ‘C’ level positions for over 20 years. His career focus has been to transform businesses with effective use of technology to generate revenue and profits. From his first day at work at IBM to his last job as Chief Commercial Officer at PTCL, he has garnered the respect of his colleagues, who appreciate his contribution to business, industry and community. An individual with a vision and a prolific speaker in disciplines as diverse as Soft Skills, Business Strategy, Sales and Marketing, Leadership, Process and Change Management, to Digital Transformation. During the 21 years in ‘C’ level positions of his career with various employers, he has delivered successful business strategies, led teams to develop and deploy effective business process using technology and change management disciplines, and articulated multiple sales and marketing success stories, both in the niche and large market spaces. His business acumen for multiple industries including manufacturing, process, retail, agriculture, etc. and services industries of information technology, telecom, banking, defence, and public sector, have enabled him to carry a versatile portfolio for consulting business. He was the architect to develop the Federal E-Government Strategy for Government of Pakistan in 2001, which led to the formation of the E-Government Directorate and similar set-ups in provincial governments in the country. To his credit, he has also delivered IT strategies for many organizations. Throughout his career, he has been a salesman, a sales manager and eventually a Chief Commercial Officer. His ability to achieve revenue targets has registered many success stories including multiple Hundred Percent Clubs, Golden Circle and President’s Award at IBM. His growth hacking abilities enabled him to record a USD 500 million revenue at PTCL. From sales pipeline to revenue management, from target assignment to relationship management, from sales calls to key account management, he has accomplished many milestones. Now he delivers selling skills training to B2B and B2C audiences. His ability to inspire, motivate and energize people with his speaking abilities have been lauded and is a sought after speaker at various forums. He chose to give back what he has learnt and stepped forward in disciplines of Consulting, Design Thinking, Entrepreneurship and Intrapreneurship, and Start-Up Mentoring. He is an individual with a wealth of experience in business and technology, demonstrated leadership, strong ability to influence and motivate teams, and possesses a strong penchant for intellectual curiosity – he calls himself the Perennial Learner. He has achieved certification in Design Thinking from MIT and Business Model Generation from Strategyzer AG. He is currently building a community of Design Thinkers and has trained over 500 persons in Pakistan. He is also a Mentor at the National Incubator in Islamabad and has been the key contributor in developing the first customized Start-Up Skill Development Curriculum for Pakistani Start-Ups. As a trainer, the most significant value he delivers for course participants is, he brings the market practices into the classroom.

• Business strategy
• Sales and marketing
• Process and change management
• Digital transformation

• Design thinking sprints
• Service design thinking
• Selling skills
• Business model innovation
• Value proposition design (VPD)