Team Pakistan made their way to the Cannes Lions International Festival of Creativity

The winners of the Pakistan Young Lions Digital Competition (PYLC) 2024, Mahira Hussain and Sameer Ali from BBDO Pakistan, represented Pakistan at the Cannes Lions International Festival of Creativity. Team Pakistan competed against participants from 50 countries in the digital competition.

The local leg of the competition was organized by the Pakistan Advertisers Society in association with Jang Media Group and sponsored by Pakistan State Oil. The PYLC serves as a platform for young marketing and advertising professionals to showcase their creativity and prowess, competing against some of the best minds on a national level. The winning teams have the opportunity to represent Pakistan at the Cannes Lions International Festival of Creativity and compete globally.