Introduction

Coronavirus has impacted marketing and branding activities across the globe. The necessity of social distancing, working from home and sensitivity to the current situation has made us question the conventional way business activities are conducted. This has also brought about a huge challenge for marketers and brand managers with respect to the marketing strategies for their respective brands. In this Webinar Simon Bradley gives us an insight into effective marketing strategies during Covid-19.

Key Learning Outcomes

• Understand how Covid-19 is impacting consumer behavior around the world, along with potential lasting impacts of this crisis.
• Gain insight into how brands and marketers are responding to the crisis and the impact on marketing channels
• Learn about Best Marketing Practices during COVID-19 to avoid making mistakes

About the Speaker

Simon Bradley is a senior marketing leader and founder of Simon Bradley Marketing – a consultancy focused on helping marketing teams to operate more efficiently and effectively. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden.

In addition to working with a broad range of clients, Simon is a Trainer/Facilitator for the Association of National Advertisers in the USA. He is also an Adjunct Professor at New York University and leads master’s programs in Integrated Marketing, Digital Marketing and Customer Relationship Management.

Simon has been based in the USA for the last twelve years but has also led marketing teams across the world including the UK, Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico.

Last date for registration: 15^th April 2020