Pakistan Print Media Analysis – Dec 2013

Monthly Reports, News and Events, Resources

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising.

DATA SOURCE: Media Track Pakistan
BASE: Newspapers and Magazines

– Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.
– From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).
– Tariff rate has been applied for Spend analysis.
– Magazines and Daily Publications analyzed separately

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