News and Events

Creating Voice Search Friendly Content

December 19th, 2017

Creating Voice Search Friendly Content

By: Hassan Javed As per a recent study conducted by BrightEdge “voice search” is the future of search and it will increase to 50% by 2020. As for now, Voice search accounts for at least 20% of all Google mobile searches while 31% of marketers believe voice search is the next big thing. If we […]

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Endless Ripples of Data

December 19th, 2017

Endless Ripples of Data

By: Hassan Javed What bell rings when we say Big Data? For a few, it’s ambiguous picture of exhausting measurable information which is overseen by IT individuals. For some Big Data is an open door through which they can open information put away in documents of a framework in confused shape. In any case, the […]

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Indispensable integration of SEO and Content in the Digital Age

December 13th, 2017

Indispensable integration of SEO and Content in the Digital Age

By: Hassan Javed As I was going through an article published by Centric, I found out that in a recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Highlights from same survey incorporate the trouble in creating a connect with content […]

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Gear Up to innovate

December 13th, 2017

Gear Up to innovate

By: Hassan Javed It is rightly said that innovation and creativity is something which is inevitable. Brands which are innovative and show guts to do something different while taking risks always remain a step ahead of competitors. But we must also acknowledge that innovative steps can only be taken if a company can sustain the […]

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Monetizing your website… A Riddle to be Solved

December 9th, 2017

Monetizing your website… A Riddle to be Solved

By: Hassan Javed Generating revenue and positive ROI is as difficult as to summit K2. It may be very easy to launch or plan a new website but the real game begins after we are already with the site map, idea resume and the problem which is to be solved through the website. Google on […]

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PAS & CCP Joint Session

December 6th, 2017

PAS & CCP Joint Session

Pakistan Advertiser Society (PAS) took a one of its kind initiative to engage Competition Commission of Pakistan (CCP) by organizing a joint learning session for its member companies keeping in mind the regulatory role that CCP plays in the area of ‘deceptive marketing’, which is in alignment with one of the objectives of PAS to […]

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Surgery without Getting Cut or Getting Injected

December 6th, 2017

By: Hassan Javed Does it even sound real when I say getting your surgery done without getting even a single cut or getting injected by the Dr? I know it doesn’t but guess what now we have this technology in Pakistan with which a person can get his/her liposuction done without getting hurt. 3D Lifestyle, […]

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Business Process Innovation – Something Which Can’t be Ignored!

November 23rd, 2017

Business Process Innovation – Something Which Can’t be Ignored!

By: Hassan Javed Innovation is something which is inevitable. Companies enter in a market and start impacting the ocean of business like a catalyst does in chemical process. This change causes disruption and hence the competitors get activated with a fear of losing market share and to take maximum advantage out of the change which […]

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Brand Elections Pakistan Launched

November 3rd, 2017

Brand Elections Pakistan Launched

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues to provide a genuine marketing industry barometer for brands as it is built on one of the biggest consumer research conducted by one of the best research agencies. The results have started to coming in and […]

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A New Dream Vs Jo Har Pakistani Chahey

November 1st, 2017

A New Dream Vs Jo Har Pakistani Chahey

By Hassan Javed Assistant Manager Marketing PAS 2017 has proven to be a year in which brands have been on toes in bringing different and new campaigns considering the clutter of ads around us. Brands have started using digital mediums like programmatic buying, social media marketing and other tools of digital marketing more proficiently. With […]

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