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Home Posts tagged : Cannes

Cannes Lions 2019 – The Future is Brand Activism

According to Philip Kotler, Brand Activism means brands that use their businesses to promote or impede society through social, political, economic or environmental reforms. I attended The Cannes Lions International Festival of Creativity this year and it was all about progressive brand activism that was nothing short of inspiring for young marketers like me. Big […]

Cannes Lions 2019 : Ugly is Trending

Believe it or not, it took me a while to make the cover photo of this article look like my own version of ugly. We almost never really think: ‘how do I make this look uglier?’ Its a strange thought but its gripping the world of advertising especially with Gen Z trends and platforms like […]

Pakistan Advertisers Society