Bring together managers from one or
different parts of your business
━━━━ Snapshot
Storewars is a simulator of a real consumer-facing business where participants learn how to operate in a modern FMCG environment. Storewars is designed in a format of business game - participants live and breathe their virtual company's business, which makes the whole learning experience highly engaging.
Constantine Loktev
Constantine Loktev is a distinguished expert in market analytics with over 20 years of experience in consulting for FMCG manufacturers and retailers. Specializing in consumer markets and retail, his extensive background in financial modeling is complemented by his pursuit of a doctoral degree, enhancing his analytical prowess in business dynamics. As a faculty member at a premier business school, Constantine excels in teaching both practical skills and theoretical knowledge to budding business professionals. He holds certifications in business simulations, category management, presentation skills, and data analysis, showcasing his capacity to train and develop proficient leaders within the business sector. A regular speaker at key industry conferences, Constantine shares cutting-edge retail strategies and market analysis techniques, establishing himself as a leader in retail consulting. Currently, he serves as the Executive Director of NielsenIQ, where he guides the company through intricate market scenarios with strategic, data-driven decisions. Constantine Loktev’s combination of practical leadership, academic involvement, and extensive industry expertise makes him a vital contributor to any business education program, aiming to equip participants with applicable knowledge and skills.
How Storewars works
Make them work in multifunctional
teams and manage a virtual business
Let them experience a 1.5 years of
decision making “from the top”
The simulation software will show
the result of their effectiveness
Program concept
━━━━ Learning Outcome
- Strategies and tactics differentiation across channels.
- In-depth understanding of trade partner business drivers.
- Ability to design effective strategies for brand building.
- Mastering store loyalty.
- Analysis of supply chain inefficiencies & ways to eliminate them.
- Insights on consumer behavior as a shopper.
- Methods and tools to enhance profitability of marketing & sales activities.
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